Software · Built In-House

A CRM built for your business, not a boardroom.

Rootline is a simple customer relationship system — built specifically for small Caribbean businesses who are tired of losing track of customers in a notebook or a personal phone.

🌱 Now piloting free with select Antigua businesses

Everything your team needs, nothing it doesn't.

Contacts & customer history

Tags for dietary needs or preferences, special dates, and a full record of every note and conversation.

Customizable pipeline

Rename your stages to match how you actually work — Inquiry, Quote Sent, Booked, whatever fits.

Follow-up reminders

Never lose track of who you said you'd call back — with a record of the outcome once you do.

Built for your whole team

One invite code brings your staff on board, with admin and staff-level permissions out of the box.

Your brand, not ours

Add your logo and brand color so it feels like your own system, not somebody else's software.

Works on your phone

Update an order or log a customer note from the kitchen floor, the counter, or on the road.